Latest thoughts, musings and the things I'm learning

19 January 2021

Customer-focused marketing for tech-based ventures

There are heaps of well-known phrases about being customer-focused. They’re easy to say, harder to live by.

Read the post

9 November 2020

5 time-saving ways to repurpose a blog

You’ve put the time, effort and energy into creating a well-crafted blog, but are you making the most of it?

Read the post

5 August 2020

Effective ways to create a buyer persona, even when you don’t have customers (yet)

Most of the advice on how to create a buyer persona relates to speaking to your customers. But what if you don’t have any yet?

Read the post

5 August 2020

Buyer personas: the secret to attracting your ideal customers

How can you attract your ideal customers? Well, it begins with knowing exactly who they are. Find out how to research and create buyer personas that work.

Read the post

5 August 2020

4 ways a buyer persona will work wonders for your business

Let’s jump into 4 key benefits of buyer personas for your business. Spoiler alert! They’re not just about marketing.

Read the post