Attract the customers you want and keep them coming back
Growing your business isn't just about getting new customers. Your existing customers can become your biggest advocates.
Meet The Flunnel
You may have heard of the marketing funnel or the HubSpot flywheel model, but this is The Flunnel! A model to help you think about the complete journey customers go on with you.
Gaining customers is great. Keeping them is better.
The Flunnel helps you to consider all the interactions a customer has with you, from the first moment they stumble across you on social media all the way through to when they can't stop raving about you to their colleagues.
Stage 1: attract and captivate the right people
Attract your ideal customers and keep them engaged
Before you can attract the right customers, you need to know who they are.
The process is a whole lot easier when you know who you can help the most and understand how you can connect to them.
It's not about being on every channel, it's about discovering how you can engage with your potential customers with the resources you have.
Stage 2: make an impression
Deliver on the promise your marketing makes
Your marketing, the interactions you have, and the experiences customers have with others, set their expectations.
You want to at least match their expectations, but can you do better than just deliver? Can you create something memorable, something your customers can't help but share and tell other people about?
Stage 3: keep the engagement going
Show your customers some love
Don't you hate it when all the best offers, support, and love seem to be directed at new customers?
Your loyalty doesn't seem to count for much to some brands. After all, they've already got your money.
But I know you're different. You cherish your existing customers. Right?
This stage is about how you continue to engage and communicate with the people who have already bought from you. It's an opportunity to not just encourage them to return, but to share their experience with others.