Marketing audit
Gain a clear strategy and plan that speaks to your target customers and sets you apart from the competition.
My approach
Attracting the right customers and keeping them coming back
Your business doesn't operate in isolation. Your customers have other options, so you need to ensure you stand out for all the right reasons.
The approach I take uses my model, the flunnel. The flunnel considers the whole journey a customer goes on - from how they discover your brand, all the way through to creating loyalty. Because gaining customers is great, but keeping them is better.
The process
Discovery, diagnosis, delivery
Discovery
The initial phase to understand your business, the market and gain insight into your clients, including a short questionnaire and a workshop.
Diagnosis
Audit and review of your existing marketing strategy, activity, content and processes to identify opportunities and priority areas.
Delivery
Marketing strategy and action plan for the year ahead, giving you clarity and direction.
What's covered
An updated strategy with clear actions
You'll receive an updated strategy with clear actions, plus a session to go through the details and get answers to your questions.
Your priorities will be the focus, but the action plan will typically include:
- Your brand - how you'll stand out and be recognised
- Your website and digital footprint
- Marketing initiatives and channels, including social media
- Driving inbound leads
- Creating an outstanding customer experience
If you need help with executing the plan I can offer support or provide you with recommendations for specialist areas from a host of amazing freelancers and connections.
What else you should know
- Pricing is based on exact requirements but starts from £2,500
- The process usually takes 4-5 weeks
- You'll need to answer a short questionnaire
- We'll begin with a kick off video call to get started
Looking for a DIY approach?
If you want to get stuck in yourself a 'borrow my brain' session could be just what you need.
Case study: Take Note
Marketing strategy and ongoing marketing support helped Take Note to exceed growth targets and achieve a successful acquisition
Read the case studyOutcome
- Top 10 on Googleconsistently, for transcription services in the UK
- All revenue targetsmet or exceeded
- Successfully soldin 2022
Ready to find out more?
Book a call to discuss your requirements in more detail and see if we're a good fit.
