Flexible senior marketing support when you need it
Does your marketing lack a clear direction? Do you need someone to take the lead on executing your day-to-day marketing activities? As a fractional Marketing Director, I provide the support you need, without the full-time price tag.
Ongoing marketing support
What is a fractional Marketing Director?
If you're not in a position to hire a full-time marketing director, a Fractional Marketing Director provides a cost-effective and flexible alternative. A fractional Marketing Director offers you senior-level knowledge and expertise to lead your marketing function, just not as a full-time employee.
At Small goes Big, I discuss the level and type of support required with you and propose a package tailored to your requirements and budget. I'm based in Southampton and work with local clients, as well as clients in London and further afield. Although I generally work remotely, it's always nice to meet in person when needed.
How it works
A tailored package
Get a tailored package to meet the level of support you need, whether that's a couple of days a week, a few days a month, or something in between.
Discovery call
Book a discovery call to discuss your requirements and see if we're a good fit.
Audit & review
I'll review your existing strategy, understand your priorities and create a package.
Package agreement
We'll agree on the right level of support based on your goals, internal resources and budget. You'll know exactly what you're getting.
Business as usual
Regular check-ins will keep you updated on progress - this usually includes reports, email updates and meetings.
Fractional marketing director
Kat quickly understood our business and goals to offer valuable marketing direction and plan the necessary activities. Kat became an integral part of the team, providing senior-level marketing support across strategy and execution. Kat brings a wealth of knowledge and experience, combined with enthusiasm, energy and a desire to succeed.
Fractional marketing director
FAQs
What is a Fractional Marketing Director?
A Fractional Marketing Director provides senior marketing resource on a flexible or contract basis. This means you can get senior support when you need it at a fraction of the cost of hiring a full-time executive. This is helpful when you know you should be marketing your business, you need senior-level support, but you currently aren't in a position to recruit for the role.
Does a Fractional Marketing Director only work on strategy, or can you help with execution too?
My clients tend to want help with developing the strategy, building a plan and getting things done, so that's what I do. A strategy and plan are vital, but it can all fall apart if there's no one to own the execution. I'm a proud generalist who can support across a broad range of activities, but I also know when it's time to call in specialists (and who to call!)
How much does a UK Fractional Marketing Director cost?
I know this is annoying, but it's hard to give you an exact rate. The level of investment will depend on the type of support you need, the output requirements and the exact working arrangement. The good news is that this can all be agreed in advance so you know exactly what you're paying for.
Ready to find out more?
Book a call to discuss your requirements in more detail and see if we're a good fit.
